Verizon has decentralized its national organizational structure into 18 regions and is heavily focusing on its network and market position on a local basis, executives said during an investor update on Monday, including both network optimization and local incentives and marketing.
In markets where it has turned up its C-Band spectrum, the carrier is seeing up to 10 percent points higher of premium plans compared to its other markets, as well as 8% better gross additions and 4% better churn rates. As the carrier continues its C-Band build-out, it expects to see that improved performance with consumers spread further across its geographic footprint, to boost its overall business.
