mGage, a global mobile engagement provider in partnership with Oxfam GB has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement, announced mGage in a press release.
At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises.
With positive results when compared to a standard Premium SMS send, this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.
