The new mobile payment space is growing. So if that’s the case, why is CurrentC failing? How does a company with backing from so many major retailers completely flop? Before I start, it’s important to understand that we don’t yet know who the leaders of this new space will be going forward. However, with successful players like PayPal, Apple Pay, Android Pay, Samsung Pay and others, winning is tougher than most thought.
We expected dozens of major retailers behind CurrentC like Target and Walmart to virtually guarantee success, but that has not happened.
